Merchandise-display card



July 27 1926.

. 1,593,596 A. POLLAK MERCHANDISE DISPLAY CARD Filed May 13. 1924 INVENTOR 6250404 51141:.

ATTORNEY.

ABRAHAM POLLAK, on NEW YORK,

FATNT FFHCE.

n. Y., ASSIGNOR :ro' sAMUnL'KANNEa, on NEW YORK, N; Y.

MERCHANDISE-DISPLAY CARD.

Application filed May 13, 1924. Serial No. 712,919.

The invention relates to merchandise display cards and clips therefor of the character employed for holding fountain pens,

" without injury :to the articles, and at the same time permit the articles to be instantly applied to and removed from the card by means which are not destroyed with each removal of an-article and which admit of the convenient restoration of the article to the card ,whenever that course becomes necessary or desirable. I

In carrying out my invention I provide a stiff paper card of adequate proportions and thereto detachably apply spring wire clips each having a'loop or yoke inserted forwardly through a slot in the card, back members bearing against the back of the card and spring members intermediate said back members and the rear ends of the sides of said loop -.or yoke and which may be manually flexed forwardly toward the back ,of the card to enlarge the front exposure of the loop'or-yoke when an article is to be inserted into'it, so that the article may be freely inserted, and which when released from the manual pressure flexing them forwardly, will resiliently act in a rearward direction to bind the loop or yoke against the article and press the same with great firmness against the front face of the card. When the article is to be removed from the card,the aforesaid spring members are manually flexed forwardly to project the loop or yoke forwardly from the article held by it, and thereupon the article becomes free and may be instantly withdrawn. The card and clips are not destroyed as used and may be repeatedly used for the display of the articles on sale.

The invention will be fully understood from the detailed description hereinafter presented,- reference being had to the accompanying drawings, in which:

Fig. 1 is a front elevation, partly broken away, of a display card and clip embodyin my invention, the same being shown as link 51%:3. fountain pen ..iga 2 is a vertical section through the same, taken on the dotted line 2-2 of Fig. 1;

Fig. 3 is a back view of the card shown in Fig. 1 and illustrates the bearing members and spring members of the clip, these members being at the back of the card; I

Fig. 4 is a horizontal section, partly broken away and on a larger scale, through the card and clip taken on the dotted line of Fig. 1.

Fig. 5 is a corresponding section and illustrates the spring members as having been pressed toward the back of the card for projecting the loop or yoke ofthe clip forwardly to free, or to receive, the fountain pen, and

Fig. 6 is a perspective view of the spring clip detached from the card In the drawings, 10 designates a display card, 11 the spring clip applied thereto and 12 a fountain pen, which I have shown as indicating one class of articles to be held by the clip against the face of the card. I have only illustrated a portion of the display card and one clip, but it willbe understood that the card 10 will be of sufiicient proportions to receive a number of the clips 11 for holding a number of the articles 12 on the face of the card, all of the clips being alike and independent of one another, so that any one of the articles may be conveniently removed without disturbing the other articles held on the card.

The card 10 is a plain stiff card, which may be formed of any suitable material, and contains a narrow slot 13 cut through it and extelnding from the backto the front of the cart. 7

The clip 11 is preferably formed from one integral rod of spring wire fashioned to provide a forwardly projecting loop or yoke .14, back bearing members-15 and spring members 16 which are intermediate of and connect the bearing members 15 with the ends 17 of the side arms of the loop or yoke 14 and carry said loop or yoke. The loop or yoke 14: is formed from the middle portion of the rod of wire, the bearing memhas 15 from the free end portions ofthe rod and the spring members 16 from portions of the rod intermediate the said middle portion and said free end portions as will be understood on reference to Fi When the cli 11 is applied to the card 10 the loop or yo 11 is progected forwardly through the slot'l'3 until-the bearing memhere 15 engage the back of the card, and under this condition the spring members 16 incline reamvardly from the bearing members 15 to the ends 17 of the side arms of the loop or yoke 1st, which ends 17 are at the back of the card 10, being there initially held by the spring members 16 which in cline rearwardly from the back of the card. In the initial relation of the clip 11 with the card 10, the loop or yoke 14: does not project to its full extent through the slot 13 of the card and the frictionalengagement of the walls of the slotwith the loop or yoke is suflicient to maintain the clip on the card;

When a pen 12 or the like is to be inserted into the loop or yoke 14 so as'to become held thereby against the face of the card 10, pres-- sure is applied against the upper ends of the spring members 16 for projecting the loop or yoke 14 forwardly (Fig. 5) and thereupon the pen 12 may be very freely inserted endwise into said loop or yoke until the pen is in correct position on the card, whereupon the pressure on the members 16 is released, and at this time the resilient action of the spring members 16 retracts the loop or yoke 14 rearwardly against the pen 12 and causes said yoke to very firmly engage the penand so strongly bind the pen in position againstthe card that the pen is prevented from slipping or sliding on the card and is held absolutely stationary.

hen it is desired to remove the pen from the card, the upper ends of the spring members 16 are pressed forwardly to project the loop or yoke l lfurther throughthe slot 13 and away from the pen, as shown in Fig. 5, and thereuponthe pen is left entirely free to be withdrawn or even fallfroni the card.

It is to'be noted'that the pen is not scraped against the yoke 14; either when it is inserted'into or removed therefrom.

The pressure to be exerted against the spring members 16 for projectin the yoke '14 forwardly to'receive or release a pen,

pencil or other article, may be applied directly thereto by the thumbs or by placing the card on its back on a counter or show case and pressing against the face of the card in the region of the ends of the slot 1-3.

In the drawings I have illustrated the bearing members 15 as lying b'etweenthe tension members 16, and this is the preferred construction owing to the saving of :space on the card by this disposition of tlie me'mb'e rs 15. The members15 may,

however, be bent outwardly from the lower ends of the tension members 16 instead of inwardly therefrom, and in that event the tension members 16 would lie between the members 15. I have made the clips inboth of the constructions just indicated and find that the disposition of the members 15 shown in the drawings is preferable for the reason stated. I illustrate the yoke 14: as having a ronnde'd'outer end adapted to the cylindrical surface of the pen 12 but the outline of the yoke may naturally vary with the shape of the article to be held.

I do not limit my invention to the precise embodiment thereof shown in the drawings, since I am aware that the same'is capable of modification without departing from the spirit of my invention and within the scope of the appended claims.

lVhatI claim as my invention and desire to secure by Letters Patent, is:

1. A merchandise display card'ha'ving a slot therein and a spring clip having a hearing againstthe back of the card, a yoke extending forwardly through said slot and tension means engaging the back of the card for normally holding saidyoke ina partly retracted position and yieldable'forwardly under pressure to allow the yoke to be projected further forward to receive the article to be held by it, the clip being fi'i'n'ilyhe'ld against displacement from the card by the article of-nrerchandise whichit supports.

2. A spring clip of the character described formed from a continuous piece of wire and having a central forwardly extending loop adapted to extend beyond'the front surface of a display card to embrace an article of merchandise, and the extremities of the wire being yieldable and reversely bent to engage the rear surface of the display caid both above and below the loop. 8. A spring clip of the character described formed from a continuouspiece of wire and having a central forwardly e xtending loop adapted to extend beyond the front surface of a display card to embrace an article of merchandise, and having downwardly-extending loops to engage the rear surface of the display card, said downwardly-extending loops terminating in resilient fingers which extend above the plane of the central'loop and press against the rear of the display card to normally draw said central loop rearwardly.

Signed at New York city, in the county of New York, and State of New York, this 6th day of May, A. D. 1924.

ABRAHAM PGL'LAK. 

